Commercial Ink - Voiceonyx Case Study

Client Overview
Voiceonyx offers a revolution in business phone communications. With hosted PBX service, housed on the cloud, clients are provided enterprise-level phone service for a fraction of the costs.

Client Challenges
Voiceonyx approached Commercial Ink at the inception of their business, with no brand developed. The business owners were seeking consistent brand messaging that introduced the brand and conveyed the advantages of using Voiceonyx over traditional phone service.

Our Solution
Through a discovery phase, Commercial Ink found that a looming obstacle between Voiceonyx and its potential clients was education. Due to the technical nature of the service the company provides, Commercial Ink placed an emphasis on an inviting image along with content that would educate the consumer. The logo and brand elements prioritize the dependability of the service, first and the cutting edge of the Voiceonyx technology, second. The brand guidelines set a foundation for consistency across the following tools that have been implemented as part of a year-long strategy plan for Voiceonyx:

Sales collateral (tri-fold, folder, inserts)
Vehicle branding
Website graphics
Referral program

During phase II of the strategic plan, Commercial Ink consults on and implements various sales and marketing strategies including:

Website development (www.voiceonyx.com)
Custom email marketing campaign
Social media platforms
Sales and networking strategy
Partnership strategy

The Result
Voiceonyx is on pace to triple revenue from 2009 to 2010! Commercial Ink has become an integral part of their business and with solid branding and marketing, great service, and a dedicated internal team, the company is ramping up even faster than was expected.

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