Commercial Ink - SMS Marketing

SMS Marketing

What if you had a 97% chance that your marketing message would be read by your target market? Not to mention, 83% will read them in the first hour! According to cell carrier research, these statistics are possible with text message marketing. Text message marketing, also called SMS (short message service), allows businesses to reach highly targeted customers in an effective way, as it provides instant connectivity. With SMS marketing, you can send coupons and other promotional messages with ease.

SMS marketing is being adopted by many large businesses like Dunkin' Donuts, McDonald's, and Moe's Southwestern Grill. It is also becoming highly popularized among doctor's offices as a way to send appointment reminders, with sports teams, and was even used by the Obama campaign in the 2008 presidential election.

Not only can SMS marketing be used to generate mass alerts about a sale or new product, but SMS marketing can open up an entirely new revenue source. With the ability to reach consumers instantaneously, your business can offer sales for "the next hour" or to "the first 100 customers to respond". It's a great way to turn marketing into impulse purchases, as if they were already in your store.

Another attractive aspect of text message marketing is that it is still relatively spam free, despite the sudden surge of interest in it as a channel for delivering marketing messages. The reason for this is, if you try to obtain numbers illegally, the cell phone carriers will cut your message off before it even goes through. Keep in mind that many people are extremely protective of their cell phone number, so finding ways to ease their anxiety by offering free samples or other similar promotions can be an important part of building your database.

SMS marketing is an effective way to reach a niche market, that may otherwise go untapped. It is inexpensive compared to other promotional options, and can have increasing effects on your business' revenue when implemented correctly.

Content on this page requires a newer version of Adobe Flash Player.