Commercial Ink - Planet Beach Case Study

Client Overview
Planet Beach is an international spa franchise that offers full-service, automated day spa services.

Client Challenges
A franchise owner of multiple Planet Beach locations approached Commercial Ink with a need for a direct marketing strategy. The owner was opening several new locations that would need an initial marketing blast, along with ongoing marketing support.

Our Solution
Commercial Ink developed a direct marketing strategy using standard and jumbo postcards in a campaign over several months. Commercial Ink provided the following services with respect to a direct marketing campaign:

Database development
Campaign development and graphic design
Print and mail service management

The Result
Instead of the usual 1%-2% response rate, Commercial Ink generated a 4% response to the direct marketing campaign, resulting in an analyzed 400% ROI for each campaign!

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