Commercial Ink - P.E.A.S. Case Study

Client Overview
The PEAS Foundation, short for Producing Eating Alternatives Simply, is one of several non-profit organizations that Commercial Ink has dedicated resources for. The mission of PEAS is to provide grants for fresh fruits and vegetables to local homeless shelters, soup kitchens, and other charitable organizations.

Client Challenges
Chef Jamie McFadden approached Commercial Ink with the concept and the name of the organization. He wanted a brand that would be trendy and memorable. In addition, the foundation needed a website to house event information, and take donations from. A potential challenge that Commercial Ink felt needed to be addressed was the overall credibility of a foundation that is essentially fundraising non-profit dollars to be redistributed.

Our Solution
Commercial Ink developed a logo and brand that piggybacked the acronym (PEAS) and incorporated the concept of fresh produce. Keeping with a fresh color palette of greens and yellows, the brand also conveys a level of professionalism and reliability that donors are not afraid to give resources to support. Commercial Ink completed the following for PEAS:

Logo development
Branding guidelines
Blog creation
Website development (www.peasfoundation.org)

The Result
In PEAS first event, they donated over $3000 to "The Backpack Program", a division of Second Harvest Food bank that provides nutritious snacks for underprivileged students to take home after school.

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