Commercial Ink - Palmer's Case Study

Client Overview
With strong family and business roots in the Orlando area, Jeff and Allison Palmer opened Palmer's Garden & Goods in 2002. The garden center offers a variety of indoor and outdoor plants, along with accessories and sundries to compliment. The store's customers range from families looking to improve their lawns to all-out garden enthusiasts.

Client Challenges
The Palmers already had an established presence in the community but were looking to create a brand for their business that maintained an overall consistency and added a touch of professionalism. At the same time, they wanted to still portray the image of a "family-run garden store".

Our Solution
Commercial Ink created a brand for Palmer's that balances a professional storefront with a "shabby-sheek" look and feel. Using the following branding tools, we were able not only to add exposure, but to ensure that every component of the strategic plan was complimentary:

Website developed to showcase the brand, including a product listing (www.palmersgarden.com)
Blog integrated into website to offer constant communication to the consumer
Social media platforms
Branded email marketing campaign
Publication advertising
Vehicle branding

Additionally, our team conceptualized programs to involve the community (consumer classes) as well as initiated mutually beneficial partnerships in the community.

The Result
Palmer's now has a consistent brand image that is marketed to their existing client base, along with exposure to new leads. Since its launch, traffic to the website has increased over 500%, and Palmer's has seen an increase in sales during a time when most businesses are not.

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