Commercial Ink - National Mitigation Banking Association Case Study

Client Overview
The National Mitigation Banking Association (NMBA) is an organization formed to bring together leaders and companies which are dedicated to wetland restoration through sound environmental and economic practices.

Client Challenges
NMBA approached Commercial Ink with a brand in need of redevelopment. In addition to a logo overhaul, NMBA was looking for consistent branding across the web and in client newsletters.

Our Solution
Commercial Ink developed a brand and branding guidelines that still apply today for NMBA. By incorporating and reworking existing brand material, our team was able to keep the brand theme, while adding credibility and "curb appeal" to it.

A few of the marketing pieces that Commercial Ink has completed for NMBA include:

Sales collateral (tri-fold, folder, inserts)
Multiple postcard designs
Website graphics
Quarterly newsletters (web and print) ranging from 4-20 pages
Email campaign development
25th anniversary logo and campaign

The Result
NMBA now has a solid brand and has seen an increase in membership due to new initiatives and strategies. Plus, directors and chairs of the organization report having a heavy increase in "positive feedback" to materials that have been rolled out.

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