Commercial Ink - Cuisiniers Case Study

Client Overview
Cuisiniers is a full-service caterer that handles every aspect of their clients' event planning, "from menus to venues". Centered around a chef-driven cuisine, the staff and owners pride themselves on the warm hospitality of service and their ability to create an unforgettable occasion, from elegant weddings to backyard barbecues and everything in between.

Client Challenges
Cuisiniers Executive Chef, Jamie McFadden, contracted Commercial Ink to develop a marketing strategy and increase overall exposure for his business. The company had done extremely well working from limited marketing and relying heavily on referrals. With a strong client base, Jamie was ready to take his business to the next level.

Our Solution
Commercial Ink decided to focus on Jamie's reputation as an award-winning and well-seasoned chef in the art of cuisine. After formulating a strategy and marketing plan, we used the following tools to bring Jamie to his clients and develop a personality for his brand:

Custom built blogsite (www.jamiemcfadden.com)
Social media platforms
Well-branded email marketing campaign
Regular media relations through press releases and pitch tips

We then developed a sales platform and training program for Cuisiniers and hired a sales staff to jump start the activity.

The Result
Cuisiniers has increased their internet exposure from a simple website to an entire online presence with followers who interact. In addition to branding, new doors have been opened and sales have increased as a result of the sales platform implementation. In February of 2010, the Orlando Sentinel picked up on the activity and published a recipe posted on Jamie's blog. Since starting with Cuisiniers, Jamie has hired Commercial Ink for both a non-profit development and a new venue promotion.

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