Commercial Ink - Chilly Spoons Case Study

Client Overview
Chilly Spoons is a self-serve frozen yogurt shop started in Orlando, Florida. The shop focuses on a rotating menu of flavors with a trendy, family-friendly atmosphere.

Client Challenges
Chilly Spoons approached Commercial Ink with only a logo in place. The company was in search of a website that would separate Chilly Spoons from other yogurt shops, and consultation on their overall brand implementation throughout the company's marketing.

Our Solution
Commercial Ink researched the area competitors, as well as national chains who were not yet in the Central Florida market. The team suggested that the focus of the website be more on a user experience than on searchability. Surveys indicated that social media and word of mouth were going to be Chilly Spoon's most effective forms of reaching its target market. Based on this research, Commercial Ink developed an all flash website for the store, focusing on creative copy and customer interactivity. In addition, Commercial Ink consulted the owners on social media strategies and on ways to maximize their word of mouth opportunities, including contests, etc.

The Result
Chilly Spoons has a planned launch date of August 1st, 2010 when the entire brand will be rolled out.

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