Commercial Ink - The Breeder Ratings Case Study

Client Overview
The Breeder Ratings is the first website of its kind, dedicated to providing unbiased, consumer reviews on dog breeders. Thebreederratings.com's mission is to end unethical breeding.

Client Challenges
The Breeder Ratings approached Commercial Ink with an idea of a solution to a problem. The partners knew that buying a dog from a breeder always involved mystery, and they wanted to use the power of social media to help alleviate the risk.

Our Solution
Prior to any design work, Commercial Ink consulted on the formation of the idea. Once a company name and detailed concept had been decided on, a full brand was created using a color palette, icons, and images that were familiar to both the social media world and to the pet industry. The following components were created using the brand guidelines put into place:

Logo design
Sales collateral (tri-fold, folder, inserts)
Direct mail postcard
Full website design and development

It was determined that user experience was going to be a vital part of the website's potential for success. The site would have to be functional and offer a full database of information, but it also needed to be non-intimidating and easy to use for the average consumer. The project requires extensive strategy prior to the website launch to ensure the most user-friendly experience. In addition, the website would need to have a strong presence on social media networking sites like Facebook and Twitter, which Commercial Ink developed and currently maintains.

The Result
After only one month, thebreederratings.com had 1300 visitors to the website. With an average time on the site of over 3 minutes, it became clear that users were interested in what they were finding. The Breeder Ratings is currently seeking to expand their database to nearly 10,000 breeders across America.

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