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Pepsi's Refreshing New Marketing Plan |
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Written by Staff Writer
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Wednesday, 24 February 2010 19:27 |
Change isn't necessarily always a positive, but in the case of Pepsi's new marketing turn, it might very well be. The food and beverage giant is investing a large amount of money (around $20 million) into a massive social media campaign called the Pepsi Refresh Project. Pepsi decided to veer away from traditional advertising, including the decision to forego a commercial during the Super Bowl this year, in favor of allocating more funds to the Project.
Pepsi is using the terms "cause-related" and "pro-social marketing" to describe its new concept, developed with hopes of making a difference and gaining some exposure. It is said to be a project extension from a former campaign, "Every generation refreshes the world. Now it's your turn". The goal is “to develop a mechanism for young people to create ideas to make things better,” says Lee Clow, Chief Creative Officer and Global Director for Media Arts at the Pepsi-Cola agency. He also adds, that this “will ultimately become part of the global behavior of the brand.”
After launching on January 13th, people all over the world have started coming up with and submitting ideas on how to better the world. Each month up to 1,000 applications can be submitted for voting, with ideas being separated into 6 categories; health, arts and culture, food and shelter, the planet, neighborhoods and education. After an idea is submitted to the website (refresheverything.com), users can vote for the ideas they like the best. Winners are selected each month based on the voting and awarded grants ranging from $5,000 to $250,000. Applicants are encouraged to upload a video and project profile explaining how their idea will make a difference.
The Pepsi Refresh Project features faces like Kevin Bacon and Demi Moore seeking votes for their specific causes. Mr. Bacon is promoting SixDegrees.org, and Ms. Moore is pushing her own non-profit, Girls Educational & Mentoring Services. Media partners for this project include AOL, ABC, CBS, NBC, MTV Networks, and of course, Facebook. Additional promoting will be done at awards shows presented by cable channels like Comedy Central, Spike, and VH1.
The question looming is whether or not the experiment will pay off in terms of return. One would assume that Pepsi's accountants have found a convenient way to gain tax benefits from giving away grants, so that would have to be taken into consideration. Beyond that, is this viral campaign enough to convert customers from one brand to another? Time will tell...
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Written by Staff Writer
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Tuesday, 19 January 2010 16:42 |
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Free Marketing Evaluation Commercial Ink specializes in maximizing our clients' marketing dollars. Instead of allocating your dollars to expensive ad placement that brings a petty return, our marketing plans are structured around marketing techniques that create value and generate revenue.
We understand that committing to a marketing firm can be a difficult decision, especially for a small business. That's why we've decided to provide a free marketing evaluation and plan for anyone interested in expanding their business or revamping their marketing. We can start from scratch, or just offer input on a marketing plan you currently have in place.
Are we giving away our services? Sure, but we're in this for the long haul. We want to build a relationship with you, and we're confident that once you see what our company can do for yours, the decision will be easy.
Click the link below for a sample marketing plan.
Download Sample Marketing Plan by Commercial Ink
Contact us today, we'd like to hear more about your business, and maybe tell you a little more about ours (407) 897-4059
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Haiti Earthquake Project 7.0 |
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Written by Staff Writer
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Friday, 15 January 2010 17:24 |
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 At the time of this blog, the Red Cross is estimating 50,000 people have died in the devastating earthquake that disrupted the nation of Haiti this week. The earthquake registered 7.0 on the Richter Scale - to put this in perspective, the great San Francisco Bay Area earthquake of 1989 registered 6.9.
The US has sent rescue teams and has pledged 3,500 troops and 2,200 marines as aid to Haiti. Currently the teams are in a "search and rescue" mode, moving rubble and searching for survivors. Eventually, a rebuilding process will begin - one that will take time and money.
President Obama has agreed to send $100M to Haiti initially, with ongoing financial aid to come, but this certainly won't be enough.
In response, Commercial Ink is offering support in a different way. Labeled as "Project 7.0", Commercial Ink will be raising awareness through the sale of "Project 7.0" Dogtags. All profit proceeds will go directly to the Red Cross Haitian earthquake relief efforts. The cost of the tags is $10/set.
Show your support and help raise awareness visiting http://project7point0.blogspot.com
Become a fan of Project 7.0!
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Earn $500 for Your Referrals! |
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Written by Staff Writer
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Thursday, 14 January 2010 20:29 |
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 Earn $500 for Your Referrals!
Commercial Ink is grateful for all of your referrals! Our firm could not have grown over the last few years without the support of our friends, clients, and colleagues.
To show our appreciation, we are offering $500 for any of your referrals that lead to the purchase of a website from now until the end of February. Thank you all for your support, and we look forward to hearing from you!
- Commercial Ink
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Written by Staff Writer
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Tuesday, 12 January 2010 17:13 |
As you might have noticed quite a few Facebook status updates recently include one line colors like "red", " black", and "tan". Although the reason is not "official" yet, the color craze seems to be linked to the idea of raising breast cancer awareness, in hopes of the trend circulating around the globe. A mass message on Facebook indicating to simply write the color of your bra and nothing else has been has been sent to women on Facebook and has had an incredible response thus far.
Not all cancer awareness activists are fans of the use of sex when talking about a life-threatening disease. Some are complaining that the sexy and provocative viral campaigns - although working to gain attention - are not achieving the goal of spreading awareness on the seriousness and severity of the disease.
Our take? Lighten up. This is a great way to spread awareness about a disease that is often ignored among younger generations until it's too late. Social media to the rescue again!
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