Commercial Ink - Angela Neel Interiors Case Study

Client Overview
Angela Neel Interiors is a full service interior design firm that is complemented by a home furnishings retail store and showroom located in Winter Park, Florida. Founded in the late 1980's, Angela herself is known as one of Florida's premier Interior Designers.

Client Challenges
Angela Neel approached Commercial Ink wanting to increase their internet exposure. The company had a well-developed brand and website, but it lacked any type of search engine functionality and was merely an "online brochure" instead of a lead-generation tool.

Our Solution
Commercial Ink found that the original website was developed in such a way that search engine optimization (being ranked on Google) was going to be very difficult. The site was completely rebuilt, to the same design specifications, using an SEO-compatible back-end.

Through an analysis of the competition, the searching and buying process, and industry terms, 20 keyword phrases were selected to target on. These phrases would ideally pull up angelaneel.com as a top result, leading to increase traffic and lead generation. In addition, technical additions were made to the website to enhance the search engine optimization.

Secondarily, Commercial Ink found that clients tended to buy more than once. With this in mind, an entire email marketing campaign was developed and implemented with the brand in mind. The team consulted on ways to improve and increase Angela Neel's current email database.

The Result
In less than 30 days, Angela Neel went from being non-existant in the search engines, to being ranked in the first position of over 50 keyword phrases! The business has begun to receive sales generated purely from search engine leads, and Commercial Ink is actively building out new content for angelaneel.com and improving search engine rankings.

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